Soon, production of news reports and short features for Mississippi radio stations evolved to include longer lifestyle, and sports phone-in programs.

[2][1] Amid financial turmoil in 1988, Telesouth sold its newly acquired Biloxi radio station, then bought others, eventually covering all 82 counties of Mississippi.

[2] In 1995, the business name was changed to Telesouth Communications Inc, and in 1997 current flagship WFMN (Flora) and WTCD (Indianola) stations were purchased and converted to pioneer a "SuperTalk" conservative talk show format.

The franchise fee, payable by Telesouth to the University of Mississippi, for its final year of Ole Miss Rebels football was $3 million.

[1][8] Between 2013 and 2018, sport, and then feel-good and lifestyle programming, were added to the SuperTalk format broadcast on Telesouth's 12 talk radio stations.

[66][67] Telesouth Communications Inc was one of the defendants in a putative class action lawsuit brought by Steven Clarke and nine other amateur college athletes.

They alleged athletic conferences, broadcast networks and licensing agencies (including Telesouth) improperly colluded to exclude them from the market for their image rights, and set those fees they received at zero or lower than what they would otherwise have achieved.