[4][5] On October 27, 2003, at 5 pm, after stunting with a loop of directing listeners to sister stations WFLZ, WMTX and WXTB, WSSR flipped to urban contemporary as 95.7 the Beat, WBTP.

In January 2019, WBTP began to add more classic tracks to its playlist, in preparation for the relaunch of WMTX-HD2's Throwback Tampa Bay under a new format.

The following day, WBTP added a third HD Radio subchannel, broadcasting a simulcast of AM sister station WDAE.

On June 25, 2020, WBTP-HD2's alternative rock format was relocated to WXTB-HD3 as "Alt 98"; concurrently, WBTP-HD2 began airing iHeart's new African-American focused "Black Information Network" all-news radio service.

[11][12] On July 17, at 3 pm, after playing "Back That Thang Up" by Juvenile, WBTP began stunting with a loop of the playlist of Bad Bunny, while also promoting a new 'Beat' to debut on sister station WRUB (106.5 FM) and the launch of a new Spanish-language format on WBTP at noon the following day.