WSTR-TV (channel 64), branded Star 64 (stylized as STAR64), is a television station in Cincinnati, Ohio, United States, affiliated with MyNetworkTV.

It is owned by Deerfield Media, which maintains a local marketing agreement (LMA) with Sinclair Broadcast Group, owner of dual CBS/CW affiliate WKRC-TV (channel 12), for the provision of advertising sales and other services.

The two stations share studios on Highland Avenue in the Mount Auburn section of Cincinnati; WSTR's transmitter, Star Tower, is located in the city's College Hill neighborhood.

[3] It broadcast with one million watts of power and operated from studios on Fishwick Drive in the Bond Hill area; the station's original transmitter was located on Chickasaw Street.

[3] (Buford, which had planned a multi-city expansion into subscription television and even a national network of translators through its Residential Entertainment subsidiary,[5] licensed the ON TV name from Oak Communications in the Cincinnati market and also would build STV operations in Chicago and Minneapolis under the brand name Spectrum; it created the Home Entertainment Network division for this business.

The station relaunched as WIII, "The Eyes of Cincinnati", on January 1, 1985; it restored a general-entertainment schedule, with ON TV programming being relegated to overnight hours only.

[15] At that time, general manager and Channel 64 Joint Venture part-owner Stephen Kent said the STV service "virtually runs itself" and could break even with just 2,600 customers.

[16] However, with a mere 3,200 subscribers remaining and Oak shutting down its satellite feed, ON TV in Cincinnati ended on June 1, 1985, at which time WIII converted into a full-time general-entertainment independent station.

In a proceeding that saw the appointment of general manager Stephen A. Kent as receiver, it was revealed that the station owed more than $175,000 to program suppliers and had less than $5,000 in the bank.

[18] A Chapter 11 bankruptcy filing soon followed;[19] the lengthy battle, marked by conflicts between United and the other partners,[20] as well as cable penetration in the market, hurt the station, which had to exit several programming contracts.

[25] However, the other investors opted not to buy the remainder of WIII from United Cable, resulting in the station—now with better ratings and reduced program costs—being put back on the market in August 1988.

[28] On September 15, 1990, coinciding with a total program lineup overhaul, the station changed its call sign to WSTR-TV and its on-air branding to "Star 64".

[30] Under ABRY's ownership, the station acquired additional syndicated programs; WSTR then became a charter affiliate of the United Paramount Network (UPN) on January 16, 1995.