The stations share studios on PA 315 in the Fox Hill section of Plains Township; WSWB's transmitter is located on Bald Mountain, northwest of Scranton and I-476.

However, newscasts have originated from the facilities of sister station and CBS affiliate WSBT-TV in South Bend, Indiana, since January 2017.

Therefore, the station is simulcast in standard definition on WOLF-TV's second digital subchannel (56.2) from its transmitter on Penobscot Knob near Mountain Top.

In addition to its own signal, WSWB is simulcast in standard definition on WQMY's third subchannel (53.3) from a transmitter on Bald Eagle Mountain.

All UPN programming in pattern was also available on cable in the area via WWOR-TV (which was receivable over-the-air in extreme eastern portions of the market, as well as in Pike County, which is considered part of the New York City DMA), WPSG from Philadelphia, and WLYH-TV from Harrisburg.

[4][5] On May 1, 2006, in an announcement by the network, WSWB was named as The CW's Scranton–Wilkes-Barre affiliate; it was the obvious choice since it already carried both WB and UPN programming.

At the same time, it was announced that WILF would sever the electronic umbilical cord with WSWB and become the area's charter MyNetworkTV affiliate.

WQMY became a charter affiliate of MyNetworkTV when that network launched on September 5, at which time, the station ceased operating as a full-time WSWB satellite and introduced a separate programming lineup and branding.

On September 25, 2013, New Age Media announced that it would sell most of its stations, including WOLF-TV and WQMY, to the Sinclair Broadcast Group.

Concurrently, MPS Media planned to sell WSWB to Cunningham Broadcasting; the station would continue to be operated by WOLF-TV.

[12] The transaction was designated in July 2018 for hearing by an FCC administrative law judge, and Tribune moved to terminate the deal the next month.

The lawsuit, filed by AT&T, alleged that MPS Media failed to negotiate for retransmission consent in good faith for the stations.