[3] WTIC has a single tower, non-directional signal in the daytime, providing at least secondary coverage to almost all of Connecticut, as well as large portions of southern Massachusetts and the outer suburbs of New York City.

At night, when AM band signals travel much farther, WTIC uses both towers to create a directional pattern, primarily to protect KRLD in Dallas, Texas, the other Class A station on 1080 AM.

WBAL, in Baltimore, Maryland, was also assigned to 1060 kHz, and this station was close enough to Hartford to require that it and WTIC share time.

[11] WTIC was among the first affiliates of the NBC Red Network, carrying its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio".

An eventual solution, adopted in 1934, moved WTIC to fulltime operation on 1040 kHz, where the nearest other occupant was KRLD in Dallas, Texas, 1500 miles (2400 km) away.

WTIC and KRLD were both designated as "Class I-B" clear channel stations, required to use directional antennas at night to mutually protect each other from interference.

As network programming moved from radio to television in the 1950s, WTIC-AM-FM switched to a full service, middle of the road format of popular music, talk, news and sports.

In the 1960s, WTIC-FM started playing blocks of classical music in the afternoon and evening, eventually ending its simulcast of 1080 WTIC.

In the late 1960s, with declining night time listenership, WTIC management decided that there was a market for long-form shows that could be packaged and sold to sponsors.

WTIC-TV channel 3 was sold to Post-Newsweek Stations (now the Graham Media Group) in 1974, switching its call sign to WFSB.

The station continued to carry Rush Limbaugh at noon, but the afternoon drive personality, vocal liberal Colin McEnroe, was dismissed and his time slot replaced with a three-hour local and national news roundup.

He was also regularly seen on Channel 3, WTIC's former sister television station, hosting programs and delivering a nightly sports report.

On weekends, specialty shows are heard on money, health, real estate, travel, pets and the law, some of which are paid brokered programming.

[21] WTIC employs a Global Positioning System (GPS) master clock system that activates the custom-built time-tone generator shortly before the top of the hour, timed so the final tone occurs precisely on the hour (even though everything else heard on the station is on a 10-second delay).