The station was owned by Townsquare Media and until December 31, 2022, it broadcast an adult standards radio format, playing softer hits from the 1950s, 1960s, 1970s, and 1980s.

The station featured the music of Frank Sinatra, Barbra Streisand, Nat King Cole and Dionne Warwick in its playlist.

[4] WTVL carried ABC's schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio."

[11] In 1993, WTVL-FM became country music station WEBB; the simulcast on WTVL continued, even though the AM call sign was not changed.

[20] Townsquare Media surrendered the station's license to the Federal Communications Commission on December 29, 2023, which cancelled it on January 8, 2024.