The station is owned and operated by Audacy, Inc. with studios and offices located north of Richmond's city limits on Basie Road in Dumbarton.

This exceeds the maximum allowable ERP for the station's antenna height above average terrain according to current FCC rules, which is 17,500 watts at 256 meters.

For much of its early history, WTVR-FM aired beautiful music, although by the 1980s, that mostly instrumental format was falling out of favor with younger listeners.

At its original site with WTVR-TV Main Street studios at 3314 Cutshaw avenue in downtown Richmond, Virginia, one could see its free standing Broadcast tower for miles around.

In recent years, along with many other adult contemporary radio stations, WTVR-FM switches to all holiday music from mid-November to Christmas Day.

On November 1, 2017, iHeartMedia announced that WTVR-FM, along with all of their sister stations in Richmond and Chattanooga, would be sold to Entercom (now Audacy, Inc.) as part of that company's merger with CBS Radio.