[6] WSPA-FM became the strongest FM station in the United States with a move to Hogback Mountain, 3,200 feet (980 m) in elevation.

WSPA-FM ranked third in the Arbitron ratings and second with adults in Fall 1984, with midday numbers taking a significant jump.

Though still considered beautiful music, WSPA-FM added more contemporary artists such as the Captain and Tennille, Dionne Warwick and John Denver while decreasing the instrumentals.

[11] On February 19, 1991, WSPA-FM officially made the switch to soft adult contemporary or "Lite music.

Many people liked the new sound, which included lots of 70s music, but some complained to the newspaper and to the morning show of Mike Vassy, who had worked at the station since 1968.

[13] The change improved the station's ratings from eighth in Fall 1990 to fifth in Winter 1991, and from sixth to fourth with adults.

[12] In fall 1994, Spartan Radiocasting, owner of WSPA and WSPA-FM, made a local marketing agreement with Augusta, Georgia-based Keymarket Communications.

[14] River City Broadcasting, which bought Keymarket, also purchased an option to buy the radio stations.