WTVX (channel 34) is a television station licensed to Fort Pierce, Florida, United States, serving the West Palm Beach area as an affiliate of The CW.

However, one of the minority owners of WTVI thought the venture was worth trying again in the wake of the All-Channel Receiver Act mandating UHF tuning in television sets.

[10] After a sale announcement in 1970 was later labeled "premature",[11][12] the Minshall and Koblegard families—which by this point owned the entirety of the station—reached a deal in 1977 to sell WTVX to Frank Spain, owner of WTWV in Tupelo, Mississippi.

[15] WTVX admitted to carrying out clipping in June 1978, claiming it had done so because it had oversold ad time;[16] the station ultimately had its license renewed and paid a $10,000 fine.

More than $5 million was put into WTVX, including newer and larger Fort Pierce studios on North 25th Street (SR 615)[19] and the commissioning of a 1,549-foot (472 m) tower after some early county opposition.

[21] In addition, the more powerful WTVX began appearing on Palm Beach County cable systems that had not previously carried it, further extending its reach.

From 1972 to 1979, with the approval of CBS and NBC,[25] WTVX carried Miami Dolphins home games that would have to be blacked out by West Palm Beach stations because their signals reached into the 75-mile (121 km) blackout radius around the Miami Orange Bowl; hotels on Singer Island invested in antenna systems to receive WTVX and attract patrons when Dolphins games were blacked out.

Bob Morford, the news director, told his staff in a memo, "The bottom line for WTVX is that we expect we will become the next ABC affiliate for this market.

However, WPBF was cited by media as a "dark horse" and by WPTV's general manager as a "sleeper" because of its proposed technical facilities and the track record of one of its owners, John C. Phipps, in running Tallahassee-area CBS affiliate WCTV, one of the most successful television stations in the country.

[45] However, by April 1990, the station was courting three suitors,[46] and though Frank Spain initially backed out at the eleventh hour of a deal with Krypton Broadcasting,[47] the firm, owned by Elvin Feltner of Singer Island, reached an agreement to spend $8 million to purchase WTVX.

[49] While attempting to buy a fourth station, WQTV in Boston, in 1993,[51] several program suppliers asked a federal court to order WNFT and WTVX into bankruptcy.

[53] WTVX owed $3.3 million to program distributors including Columbia Pictures, MCA Television, Warner Bros., Paramount Television, and 20th Century Fox, while former station employees recalled that tapes of programs they no longer had rights to air were being shipped from Jacksonville to Fort Pierce to air on WTVX before the companies obtained an injunction against such activity.

Columbia Pictures won an $8.8 million claim in the WTVX–WNFT case in July, when a federal judge found the stations had committed willful copyright infringement (in 1995, MCA would win a $9 million judgment upheld in 1997[60]), and in September, the same week WTVX secured affiliation with the new United Paramount Network (UPN) for 1995, the stations were ordered to auction in October.

[62] A judge approved the winning bids for WTVX and WNFT;[63] Feltner unsuccessfully challenged the Whitehead sale, claiming that Paxson's hand in operations would constitute a then-illegal duopoly.

[64] The FCC tossed his challenge in early June, allowing Whitehead Media to close on the sale and enter into a local marketing agreement (LMA) with Paxson to supply its programming.

In order to concentrate on Infomall TV and its Florida radio properties, Paxson retained an advisor in July 1996 to help it analyze a potential sale of the stations.

[72] (Because of an overlapping contour with WBFS-TV in Miami, which it owned, the license assets were assigned to another company, Straightline Communications, which then leased them to Paramount along with those of WLWC in New Bedford, Massachusetts.

[76] In 2000, after the FCC legalized television duopolies, Paramount parent company Viacom merged with CBS, which additionally owned WFOR-TV in Miami, and purchased WTVX outright.

[81][82] CBS agreed to sell a package of smaller-market TV stations, including WTVX, WTCN-CA, and WWHB-CA, in February 2007 to Cerberus Capital Management for $185 million.

Sinclair then began managing the stations (including WTVX, WTCN, WWHB, and WLWC) under local marketing agreements following antitrust approval by the Federal Trade Commission (FTC).

[86] Within months of announcing the Four Points deal, Sinclair moved to acquire the television station division of Freedom Communications, which included WPEC.

[88] As a CBS affiliate, WTVX operated a local news department from its main studios in Fort Pierce, and after 1980, newsrooms in Stuart and West Palm Beach.

[95] The market's Big Three affiliates, all based in West Palm Beach, each bought time on WTVX's final broadcast to woo its news viewers and promote their coverage of the Treasure Coast.

[96] In 1996, WTVX started a 10 p.m. newscast produced by WPBF, which featured such elements as yellow graphics, a faster pace, and a segment of Treasure Coast news.

Four Points would make a second, short-lived attempt at starting local news using a hybrid approach from 2008 to 2009, sensing an opportunity to provide an alternative to WFLX's newscast.