Licensed to serve Jupiter, Florida, United States, the station is owned by Good Karma Broadcasting, LLC.

On April 10, 2012, CBS Radio announced that it was selling WHFS and its sister stations to Palm Beach Broadcasting for $50 million, pending FCC approval.

In addition, the station, as well as WAXY-FM, will be spun off to comply with Federal Communications Commission (FCC) ownership rules.

On February 26, 2013, it was widely reported in the 'trades' that Good Karma Broadcasting, owners of ESPN Radio affiliate WEFL (760 AM), in West Palm Beach, was purchasing WUUB to bring an FM outlet to the area.

The station offers extensive play-by-play of local sports teams, ranging from high school football to the NFL.