They would carry a general MOR format mixed with local talk, along with being a part of the Chicago Cubs Radio Network for several years.

The station came back on the air on June 11, 1993 as WCNZ, airing an audio simulcast of CNN Headline News and local news updates during the network's local affiliate update time (:25/:55 after the hour), along with broadcasts of Sheboygan A's semi-pro baseball games and some high school sports, with coverage usually provided via simulcasts from Star Cablevision (later Marcus Cable)'s WSCS TV8 public access station.

For a short time, WHBL's news director Jerry Bader moved to WCNZ as its news director and main on-air personality before being lured back to WHBL with a new contract which expanded his role with the station (and eventually springboarded him into a local daily talk show that eventually saw him moved to sister station WTAQ in Green Bay).

Studios were merged with WXER's Falls Plaza facilities, and the station ended the Headline News simulcast by flipping back to its former MOR format.

Local programming at the time consisted of an afternoon sports show based from Fond du Lac, while the station did not air ESPN Radio play-by-play broadcasts except for coverage of the Bowl Championship Series and NBA Finals due to a non-compete clause with Midwest Communications resulting from their sale of WXER and lasted until September 2010; with the end of the clause WCLB aired the 2010 MLB Playoffs for the first time, along with NFL and NCAA men's basketball tournament coverage from Westwood One.

[5] The station's offices were based at Fond du Lac sister operation KFIZ, with no local staff present in Sheboygan outside limited remote broadcasts.

The local afternoon show was later ended due to a lack of listenership in both Fond du Lac and Sheboygan in 2018, though otherwise, WCLB was de facto a non-entity in a market dominated by Midwest Communications' four in-market stations.

Also still visible was a November 2014 web poll question still asking for opinions regarding that month's trade of Marco Estrada from the Milwaukee Brewers to the Toronto Blue Jays.

[8] W297CK began to carry programming on November 12, 2018; WCLB continued to originate Fox Sports Radio while testing the translator for a month further.

There has been no paperwork regarding a sale of WCLB to Galaxie Broadcasting, although the simulcast consolidates the two commercial Sheboygan County stations not owned by Midwest Communications into one unit.