Under a local marketing agreement that began in late 2004, Bruno-Goodworth Network retained ownership of WVTX-CA, the station increased power, ceased transmitting WBGN programming, and started its own newscast, produced locally by WVTX Inc., which also shared ownership with cable-only WB affiliate WBWO.

WVTX-CA also enjoyed carriage on several area cable systems including Comcast, which carried the station on channel 3.

On September 26, 2013, Bruno-Goodworth Network signed a time brokerage agreement with WTRF-TV (channel 7, then owned by West Virginia Media Holdings).

[3] OTA Broadcasting purchased the Bruno-Goodworth Network and its 11 television stations, including WVTX,[4] on October 10, 2013.

[8] In the Federal Communications Commission (FCC)'s incentive auction, WVTX-CD sold its spectrum for $6,100,391; at the time, the station indicated that it would enter into a post-auction channel sharing agreement.