WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida.

It broadcasts an adult hits variety radio format and is owned by Hall Communications.

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format.

with a playlist that includes new wave, pop, rock, and dance hits.

[2] WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.