WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida.

It airs a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente").

The transmitter is on North Maple Avenue near Lyle Parkway in Bartow, Florida.

The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.

[4] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.