In March 2014, after L & L Broadcasting bought the 50,000-watt station, WXYY moved its call sign and Hot AC format from 107.9 FM, which had a 24,000-watt signal.
VP of Programming Scott Mahalick said the change "will bring a great jolt of energy and vibe" to the market.
"[3] On September 22, 2014, Program Director Rob Walker rebranded Y100 as "All The Hits", dropping all remaining 80s and most of the 90s music, along with The Bert Show and moved the station to a straightforward CHR position.
[5] In September 2017, Dick Broadcasting announced that it would acquire Alpha Media's clusters in Savannah, Kinston/New Bern/Jacksonville, and Myrtle Beach.
[6] The sale, at a price of $5,000,000, was consummated on December 1, 2022, On February 6, 2023, WXYY changed its format from classic hip hop to rhythmic contemporary, still branded as "G100.1".