The station is owned by iHeartMedia, Inc., and it broadcasts an urban gospel radio format, known as "Hallelujah 940" Some Christian talk and teaching programs are also heard.

Because 940 AM is a clear channel frequency reserved for Class A stations XEQ in Mexico City and CFNV in Montreal, WYLD must reduce its power at night to 500 watts to avoid interference.

WYLD was a successful rhythm and blues (R&B) outlet in the 1960s and 1970s, serving New Orleans' large African-American community.

When it added an FM sister station in 1975, the urban contemporary format shifted to 98.5 WYLD-FM.

[3] On April 27, 2020, the station began broadcasting in C-QUAM AM stereo using a new Nautel NX-10 transmitter, installed under the direction of then iHeartMedia Engineering Manager, Christopher Boone, WB5ITT.