The stations are part of a quadcast serving Pennsylvania's Northern Tier and New York's Southern Tier, including the Elmira - Corning radio market.

They are owned by Kristin Cantrell (doing business as Seven Mountains Media), through licensee Southern Belle, LLC.

[4] WNBT-FM began as the FM sister station of Farm & Home Broadcasting Company-owned WNBT (now WNDA) with the call letters WGCR-FM.

The station was initially granted a construction permit to operate at the frequency of 97.7 MHz at an effective radiated power of a thousand watts in August 1968.

In 1973, the FCC granted permission for WGCR-FM to drop the 'FM' from its call letters, change its city of license from Wellsboro to "Wellsboro-Mansfield", and change its dial position from 97.7 to 104.5 MHz, with a power increase to 50,000 watts.