Based in Dubai, the company's activities include automotive design, research and development, as well as vehicle engineering and manufacture.

[5][6] European auto manufacturers Carrozzeria Viotti, Magna Steyr, RUF Automobile and StudioTorino were involved in W Motors's development.

[6] Also in 2013, Universal Studios ordered twelve Lykan HyperSport stunt cars to appear in the film Furious 7,[6] one of which is available for public viewing at the W Motors Gallery in Dubai.

[10] Other venues where the Lykan HyperSport was displayed include the Dubai International Boat Show[12] in the United Arab Emirates; the Historical, Vintage, and Classical Cars Museum[13] in Kuwait; and Cohen&Cunil[14] in Marbella, Spain.

[8] It operates several facilities in Europe, with its main production facility in Torino, Italy,[6] and has collaborated with international partners and suppliers from the automotive industry, including Magna Steyr, StudioTorino, Ruf Automobile, Novasis Ingegneria, ID4Motion,[19] and the University of Tokyo in the technical field, and Franck Muller Watches and Quintessentially Lifestyle Concierge Services in the luxury field.

[6] Two SUV models, which were to be built in the UAE and have a price range of US$200–300K, were set to debut in April 2016, at the Beijing International Automotive Exhibition.

[21] The company also revealed in September 2017 that the Fenyr SuperSport's road-legal model would debut in November of the same year, along with the opening of a new showroom in City Walk 2.

They also teased a new model, planned to be revealed in 2018, which would be priced around US$500,000 and will compete with the likes of the Lamborghini Aventador SV or the Ferrari F12.

[21] W Motors currently operates two locations: a design centre in the Dubai Business Bay, and the flagship Gallery in City Walk.

[22] On 17 November 2019, British racing driver Oliver Webb was announced as a W Motors Brand Ambassador[23] and took part in the company's first track experience two days later.

[26][27][16] At the same time of the announcement, W Motors confirmed the first 9 Fenyr SuperSport Launch Editions had been delivered, and batch of approximately 60 cars was in production.

In 2013, W Motors announced it would manufacture a second line of supercars, that was later unveiled as the $1.4 million Fenyr SuperSport, named after Fenrir, a monstrous wolf in Norse mythology.

This car, with production limited to 110 units total,[17][31][32] focuses on high-performance and more discreet luxury details when compared to the Lykan HyperSport.

[35] The Fenyr SuperSport was being developed in concert with an eco-friendly racecar program fostered by Quimera, an electric-car manufacturer.

W Motors Special Project Divisions developed a prototype police vehicle for the Dubai government, originally referred to as Beast Patrol.