The main town of the Wadi Al Ula' is Al-'Ula.

At this time the wadi was a stop on the spice routes.

Agriculture and shepherding were the main economic staples of The Wadi s population at this time.

There was also a pilgrimage site in the hills nearby,[3] and the walls of the Wadi are covered with ancient pictographs.

[4] The city ceased in about 100AD with the control of the trade routes by the Nabataeans to the east and incursions by the Romans.