Wait But Why

The site covers a range of subjects as a long-form blog.

[1] Typical posts involve long-form discussions of various topics, including artificial intelligence, outer space, and procrastination, using a combination of prose and rough illustrations.

[5][6] A 2016 Ted Talk by Urban on procrastination, based on concepts from the blog, had garnered over 70 million views by March 2024.

[8] In 2019, Marie Boran of The Irish Times summarized the website as a collection of "lengthy, thoughtful and well-written blog posts", praising them for being an "accessible and entertaining primer on human nature".

: A Self-Help Book for Societies, analyzing what Urban sees as the major problems with politics as a whole.