Play It Loud is the second studio album by the British rock group Slade.

Following the lack of commercial success of their debut Beginnings, the band and their new manager Chas Chandler began considering their next career move.

Having not been pleased with the debut album, Chandler thought the band would benefit from writing their own material and a change of image.

Both guitarist Dave Hill and bassist Jim Lea were mortified by the revised image, but the band agreed to try the idea and adopted Dr. Martens boots, braces, cropped hair and aggressive "bovver boy" posturing.

As a result, Chandler soon moved Slade from Fontana to Polydor Records, believing a higher profile label would boost sales.

[3] The band continued recording songs for their next album, with Chandler assuming responsibility for the group's production.

Afterwards, the band decided to drop their skinhead image and would achieve commercial success with their mid-1971 single "Get Down and Get with It".

Speaking to Classic Rock in 2005, lead vocalist Noddy Holder recalled: "We got a lot of flak for being a skinhead band, so gradually we changed.

"[7] "One Way Hotel" originally appeared as the B-Side to "Wild Winds are Blowing", but that version had more of a jazz influence in the guitar parts.

They concluded: "The track still sounds exciting and belligerent but the rest lacks real fire."

"[1] In a review of the 2006 Salvo release of Beginnings and Play It Loud combined, AllMusic also described them as "two solidly excellent" and "underrated" albums.