Wall Drug

Unlike a traditional shopping mall, all the stores at Wall Drug operate under a single entity rather than being run individually.

The New York Times has described Wall Drug as "a sprawling tourist attraction of international renown [that] draws some two million annual visitors to a remote town".

[3] Business was very slow until his wife, Dorothy, thought of advertising free ice water to thirsty travelers heading to the newly opened Mount Rushmore monument 60 miles (97 km) to the west.

In addition, Wall Drug includes a western art museum, a chapel based on the one found at New Melleray Abbey near Dubuque, Iowa, another Bill Hustead creation, and an 80-foot (24 m) brontosaurus that can be seen right off Interstate 90.

Artists featured include N. C. Wyeth, Harvey Dunn, Dean Cornwell, Louis Glanzman, and Harold Von Schmidt.

To this day, Wall Drug continues to offer coffee and doughnuts which are free to active military personnel and also popular among ordinary tourists.