WantedList was an adult DVD-by-mail service established in 1999, offering flat-rate subscription-based rentals by mail to customers in the United States.
[3] The technology for the entire operation was designed and implemented by African American / Canadian First Nation software architect Matthew Lopes.
One such innovation, the "Pornotron" suggestion engine, drew legal attacks from Hasbro toys, who claimed the product "damaged the good name" of the Transformer's Decepticon line, from which the original artwork was inspired.
[4] Shortly thereafter they acquired additional competitor websites Video Takeout and Flick Central, both holdings of VTO Enterprises Inc. founded by Dennis Consorte.
WantedList is one of a number of websites in the pornographic video marketplace that mimic the Netflix model of subscription-based rentals by mail.