[1] House of Waris came into being after the owners of Maxfield's in Los Angeles noticed Ahluwalia's elaborate diamond rings and placed an order, which sold out.

[13] In February 2011, Ahluwalia held his first New York Fashion Week presentation at the Museum of Arts & Design, launching a line of scarves made in India: block printed, hand dyed, silk screened.

[15][16][17] Ahluwalia has also collaborated with Benjami Cho, yoox.com, Lookmatic, the Webster Miami, Colette in Paris, Elliott Puckette for NewbarK, and the World Gold Council.

[22][23] In 2012, Ahluwalia contributed to the summer issue of The Paris Review, writing an essay on art featuring the work of Walton Ford and Ryan McGinley.

The film's team included Tilda Swinton (co-writer), Heidi Bivens (stylist), Jason Schwartzman (music) and Agyness Deyn (actress).

To promote the line, Ahluwalia commissioned nine artists and filmmakers to make short films titled You're my Boo including Phillip Andelman, Casey Neistat, Brett Stabler, Ben Watts, Hailey Gates, John Forté, Mick Rock, and Matthew Frost.

[39] Ahluwalia's first film was The Life Aquatic with Steve Zissou (2004) by Wes Anderson, as Vikram Ray, with a cast that included Bill Murray, Owen Wilson, Anjelica Huston, and Cate Blanchett.

In February 2016, Ahluwalia stated he was barred from boarding an Aeroméxico flight due to his turban and that therefore he was delayed from flying home to attend New York Fashion Week.