Recreational Enterprises was created due to a new partnership which was forming between them and Village Roadshow Theme Parks.
On September 13, 2018,[10] Pam Lifford, who originally ran the consumer products arm of the company, was promoted to head the newly created division Warner Bros.
[11] The creation of the new division was part of a new initiative to move Warner Bros. businesses and products closer to the customer than ever before.
Terry Semel President and Chief Operating Officer of Warner Bros. had a great working relationship with Graham Burke[15] an executive from Village Roadshow.
Since theme park veteran and former President of Disneyland was already employed with the company, Semel and Burke went to C. V. Wood with their idea.
Recreational Enterprises[16] to oversee the design, development and construction of the new park dubbed Warner Bros. Movie World.
In 1993, the perfect location was found in Germany with the former Bavaria Film Park in Bottrop-Kirchhellen, which had closed earlier that year.
[19][20] The company went on to invested $250 million into the demolition of the old park and construction Warner Bros. Movie World Germany.
It was announced May 2, 2016, that Peter Van Roden was appointed Senior Vice President of Warner Bros. Themed Entertainment.
Warner Bros. Movie World was envisioned by C. V. Wood and opened on June 3, 1991, in Gold Coast, Queensland, Australia.
The park opened as a salute to the entertainment industry, allowing guests the opportunity to become part of the movie to re-enact scenes.
The park also offered a learning opportunity to showcase the behind the scenes hard work that goes into making a blockbuster film.
[31][32] Originally opening in 1972 in New Jersey, Jungle Habitat was Warner Bros. first venture into the theme park industry.
Opening officially October 3, 2014,[35] the water park was run by The Amazon Falls Company under license from Turner Broadcasting System Asia Pacific.
In the 1970s Warner Bros. and DC Comics had started planning a new theme park, The Amazing World of Superman.
[36] In the 1990s under the leadership of Nicholas Winslow various locations were looked at for the possibility of building the next Warner Bros. Movie World Park.
By the next day the project was being vigorously opposed by objectors, including three local Members of the U.K. Parliament from the Conservative Party.
Due to various licensing agreements from Warner Bros. Consumer Products, some Warner-owned franchises are represented in competitors parks in United States and in some countries in Asia.
[39] Since the 1990s, Warner Bros. Consumer Products has licensed characters such as Looney Tunes, Hanna-Barbera and DC Comics to Six Flags for usage throughout the United States in theme parks, excluding the Las Vegas metropolitan area.