Warner Music Vision

[7] 1993 saw a wave of expansion into various niche fields; this diversification (done in part to counter a sluggish market for music video-related product) began in January 1993 with the launch of two autonomous labels: KidVision, primarily focusing on children's videos, and NightVision, for adult titles.

[8] A third new label, BodyVision, was launched in February to handle health and fitness titles; while sister company Warner Home Video had obtained the rights to Jane Fonda's popular exercise titles via their buyout of Lorimar-Telepictures several years prior, Kathy Smith workout videos became BodyVision's primary offering after Smith's previous distributor, Media Home Entertainment, closed its doors.

(PolyGram Video, the previous distributor of MMPR before A*Vision outbid them, retained rights to Saban's X-Men animated series.

The name change was marked by yet more expansion, this time by way of an alliance with Coliseum Video to release World Wrestling Federation product.

[15] However, the chaos that had afflicted Warner Music for much of the 1990s -- a period marked by internecine conflict and turmoil between executives and their respective supporters[16] -- also began to affect WarnerVision.

The first domino to fall was Mel Lewinter, Hersch's direct superior, who was fired by August amid both an investigation into stolen and resold Atlantic Records product and general executive turmoil at Warner Music.

[19] The spinoff was then nullified in 1996 after Hersch's deal fell apart; instead, operational oversight of the unit shifted to Warner Home Video.