Lamb used the MPA system in advising multinational corporations, typically at top team level, and also government organizations.

Lamb differentiated his system from the popular body language literature and argued that the key to interpreting behaviour was not fixed gestures but the dynamics of movement.

Lamb by chance heard of a lecture to be given by Rudolf Laban, the German dance pioneer, who had recently moved to England.

Soon after he resigned from an apparently secure job at Lloyds Bank to join the Art of Movement Studio in Manchester, a pioneering modern dance school led by Laban and his close associate Lisa Ullmann.

Building on Laban's theories, Lamb hypothesized that these unique movement patterns may be linked to thought and action processes and therefore the behaviour of executives.

Movement Pattern Analysis (earlier known as Action Profiling) was created by Warren Lamb, drawing from the innovations of Laban and Lawrence.