Wasabröd

Since 1983 it has been under foreign ownership, first by the Swiss pharmaceutical corporation Sandoz (later merged with Ciba Geigy to become Novartis), and from 1999 by the Italian food producer Barilla Alimentare S.p.A.[1] The first bakery in Skellefteå, founded by Karl Edvard Lundström, was supplemented by another, completely mechanized, one in Filipstad in 1931, which has since become the main seat of the corporation.

The brand Wasa was originally that of one particular product, Vasaknäcke, featuring an image of King Gustavus Vasa.

The company has used both a royal crown and the peculiar heraldic charge, the garb (Swedish: vase), which gave name to the Vasa dynasty, in its marketing.

)[citation needed] Barilla's bakery in Filipstad employs 310 people and produces 33,000 tonnes of crispbread annually.

The original crisp bread is made of rye, but their various products include sesame, wheat, and other grains.