The company is reportedly the largest Canadian-owned brewer in the province, and it was also Ontario's first modern craft brewery.

[6][7] The company's administration currently consists of president and CEO George Croft and COO Russell Tabata.

[8] In the early 1990s, Waterloo briefly produced Pride Lager, Canada's first beer marketed specifically to gay consumers.

[9] Pride Lager was not a new product, however, but simply one of the company's existing brews bottled and sold under an alternate label.

[10] Waterloo planned to consolidate its operations in Kitchener and expand the plant, at an estimated cost of $4 million.