Prior to this, he held the position of executive VP at Canadian Tire Retail.
In 2004, the Retail Council of Canada recognized Sales' accomplishments in leading Canadian Tire to outstanding business success.
In recognition of this feat he was presented with the Distinguished Canadian Retailer of the Year Award.
Sales was named the top Canadian CEO in Canadian Business magazine's 2005 All-Star Execs list, which was published in the April 25 – May 8, 2005 issue.
[1] SuperValu announced on July 30, 2012, that Wayne C. Sales has been named president and CEO, replacing Craig R. Herkert.