Waywire was a video-sharing website launched on April 16, 2013.
[1] The company was founded by Cory Booker, mayor of Newark, Nathan Richardson, former president of Gilt City, and Sarah Ross, former executive at Yahoo!
[3] Its investors include Eric Schmidt of Google.
[3] In October 2013, Waywire was acquired by Magnify.net, a video aggregation and curation platform founded in 2006 by New York City producer Steven Rosenbaum.
[4] In April 2014, Magnify.net adopted the Waywire name for its existing enterprise software business.