WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users.

Originally owned by Automated Weather Source, the WeatherBug brand was founded by Bob Marshall and other partners in 1993.

Later, the company began partnering with TV stations so that broadcasters could use WeatherBug's local data and camera shots in their weather reports.

[9] In June 2017, xAd rebranded as GroundTruth to reflect a change in company focus from advertising to media and data services.

[10] The company developed WeatherBug, a mobile application of their service for Android, iOS and Windows Phone platforms.