WeatherTech was founded in 1989 by current CEO David MacNeil, who did not appreciate the quality of vehicle floor mats as they did not well-contain dirt and were not easy to clean.

His company began importing accessories made in England and selling them in the United States when in 1994 he found a contract manufacturer and then opened his first plants in the Chicago suburbs.

[1] Among its other products, WeatherTech is primarily known for its FloorLiner brand of heavy-duty rubber floor mats,[2] which it also manufactures for companies such as Volkswagen and Kia.

[1] Other products made by the company include other heavy-duty floor mats and trunk liners, windshield sun shades, mudflaps, and cupholder accessories.

[7] On August 24, 2024, it was announced that van Gisbergen would drive full-time in the NASCAR Cup Series with WeatherTech as his main sponsor as well.