WeatherTech

WeatherTech was founded in 1989 by current CEO David MacNeil, who did not appreciate the quality of vehicle floor mats as they did not well-contain dirt and were not easy to clean.

His company began importing accessories made in England and selling them in the United States when in 1994 he found a contract manufacturer and then opened his first plants in the Chicago suburbs.

[1] Among its other products, WeatherTech is primarily known for its FloorLiner brand of heavy-duty rubber floor mats,[2] which it also manufactures for companies such as Volkswagen and Kia.

[1] Other products made by the company include other heavy-duty floor mats and trunk liners, windshield sun shades, mudflaps, and cupholder accessories.

[7] On August 24, 2024, it was announced that van Gisbergen would drive full-time in the NASCAR Cup Series with WeatherTech as his main sponsor as well.

WeatherTech Digital Fit floor mat (right) compared to a 2009 Subaru Impreza WRX STI floor mat (left). MacNeil's design is intended to collect dirt better than standard mats.
IMSA WeatherTech SportsCar Championship logo
Shane van Gisbergen 's No. 97 in 2024.