[10][11] In 2009, Webtrends launched a transit ad campaign that posed the questioned cyclist road tax.
The campaign aimed to demonstrate the ability of the company's web analytics to track online commentary about the issue.
[17] Webtrends acquired San Francisco-based Transpond, a maker of social microsites and applications that can be distributed over the web or Facebook, on August 10, 2010.
[21] Webtrends offers a variety of web analytics products and services that focus on the collection and presentation of user behavior data for websites and mobile device applications.
The New York Times has described the company's offerings as "products that analyze spending by Web site visitors.
[24] Their Email remarketing tool, released in 2013, helps online marketers use real-time data[25] about abandoned virtual shopping carts by potential customers.
[30] Headquartered in the UK, the new company was headed by Matthew Smith, the former Director of Optimisation Services, who assumed the role of CEO.
The data collection server receives the request and logs the parameters included in the query string of the gif image.
In 2008, The New York Times, which then already owned the International Herald Tribune, used WebTrends to analyze how visitors to the IHT site arrived.