[8] Initial speculation suggested the company would be sold to its largest competitor, but later reports indicated the change signaled a long-term move.
[10][11] In 2009, Webtrends launched a transit ad campaign that posed the question of cyclist road tax.
The campaign aimed to demonstrate the company's ability to use web analytics to track online commentary about the issue.
[17] Webtrends acquired San Francisco-based Transpond, a maker of social microsites and applications that can be distributed over the web or Facebook, on August 10, 2010.
[21] Webtrends offers a variety of web analytics products and services that focus on the collection and presentation of user behavior data for websites and mobile device applications.
The New York Times has described the company's offerings as "products that analyze spending by Web site visitors.
[24] Their Email remarketing tool, released in 2013, helps online marketers use real-time data[25] about abandoned virtual shopping carts by potential customers.
[30] Headquartered in the UK, the new company was headed by Matthew Smith, the former Director of Optimisation Services, who assumed the role of CEO.
The data collection server receives the request and logs the parameters included in the query string of the gif image.