[6] The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok.

Based in Vancouver, Hootsuite has close to 1,000 staff members in 13 locations, including Toronto, London, Paris, Sydney, Bucharest, Milan, Rome and Mexico City.

[7] Finding that there was no product in the market offering all the features he sought, Holmes, along with Dario Meli, David Tedman, and the Invoke team, chose instead to develop a platform of their own that would be able to organize their many social media accounts and networks.

[11] The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan[12] and based upon "Owly", the dashboard's owl logo, as a word play on the French expression "tout de suite", meaning "right now".

Companies and organizations known to use Hootsuite include Facebook, the Obama administration, HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The Gap and LHC.

[27] Hootsuite's team continues to contact media organizations to help them manage their online brands by meeting with groups such as Time Inc. and its subsidiary magazines, including People, InStyle, and This Old House.

[29] the Shorty Awards,[30] In September 2020, Hootsuite came under widespread criticism over its agreement with U.S. Immigration and Customs Enforcement, made mere weeks after allegations of forced hysterectomies at ICE detention centres surfaced.