Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results.
Once a web strategy is in place, one way of launching the website immediately onto the Internet is through social media.
Facebook, Twitter, Instagram and other social media applications have become indispensable tools for business, as companies and their employees regularly engage directly with the public (that is, customers, potential customers and even competitors), actively ‘sharing’ information across various social media platforms.
Organisations can utilised it to great success building a competitive advantage, generating business and engaging with their customers on a more personal level.
[2] Brand awareness social media posts are like virtual flyers or the online equivalent of newspaper ads.