The first Directors of the company were Bennison Osborne, Malcolm MacFarlane, Alfred Richard Upton and Arthur Stanley Scrutton.

[5] In November 2003, the company was bought from Weetabix Limited, by the American private equity firm HM Capital of Dallas.

In these countries, the brand is still known as Weet-Bix and is still made by Sanitarium Health Food Company in Australia and New Zealand and Bokomo in South Africa.

In 2019, Weetabix was fined £140,000 by the Environment Agency for leaking thousands of litres of diesel fuel into the River Ise.

[11][12] In 2021, Weetabix faced strike action over a decision to make workers redundant and re-employ them on lower wages, a practice known as fire-and-rehire.

[14] Several of Weetabix's PR campaigns have attracted attention online, sparking debates about the creation of a new county called 'Weetabixshire',[15] and the "correct way to eat your bix" in 2023.

[16] In April 2023, Weetabix announced that it had achieved its goal of 100% recyclable packaging two years ahead of schedule.

[citation needed] The company is headquartered in Burton Latimer, Kettering, Northamptonshire, England, and its 75-acre (30 ha) site is between two A14 junctions; with the A509 and the A6.