Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and, as a result, has a long history with mascots.

The original mascot, introduced in 1987, was a skateboarder named Derek, who "found life really boring, until new Weetos came out of the blue!

In 2006, Weetabix Food Company lowered the amount of sugar present in Weetos by over 35% as part of a drive to appeal to health conscious parents, which resulted in a change of flavour.

[1] This was coupled with the dropping of long-running mascot Professor Weeto in favour of neutral images of children participating in various sports.

Weetos is packaged in a brown rectangular cardboard box with the logo and an advert of whatever toy is inside.