Wendy Kaufman is an American television personality, known for being the spokesperson for Snapple and for her two stints on Celebrity Fit Club.

Kaufman was born in North Woodmere, New York, to a homemaking mother and a father who owned a steel manufacturing company.

She grew up in North Woodmere and attended Lawrence High School, graduating from Syracuse University in 1980 with degrees in film and sociology.

[1] At the time of the first ad campaign, Kaufman worked at Snapple's headquarters in Long Island.

Snapple's new ad agency, Kirshenbaum and Bond, chose Kaufman to appear as "Wendy, the Snapple Lady" and sold their choice to the founders by showing them photos of Oprah and Roseanne Barr, both heavyset women who were extremely popular.