The West Midlands Joint Electricity Authority was a United Kingdom statutory body established in 1925 with the responsibility to "provide or secure the provision of a cheap and abundant supply of electricity” in the Midland counties of Shropshire, Staffordshire and Worcestershire.
[1] The aim of the joint authorities was to produce electricity more economically by inter-connecting power stations and transmission systems.
The authority would acquire all the power stations in the area and build large, efficient and economic super-stations.
However, there was local opposition to the proposal for Ironbrige, landowners in Buildwas opposed the compulsory purchase of land.
The interconnected power stations enabled the JEA to reduce the wholesale price of electricity by one-third between 1930 and 1936.
The West Midlands JEA's principal office was at Phoenix Buildings, Dudley Road, Wolverhampton.