The North West Midlands Joint Electricity Authority was a United Kingdom statutory body established in 1929 with the responsibility to "provide or secure the provision of a cheap and abundant supply of electricity” in parts of the Midland counties of Shropshire, Staffordshire and Cheshire.
[1] The aim of the joint authorities was to produce electricity more economically by inter-connecting power stations and transmission systems.
A further delay meant that the North West Midlands Joint Electricity Authority was only established on 26 February 1929 after the House of Commons affirmed the draft Order.
1 × 6.0 2 × 12.5 The North West Midlands JEA planned to build a large power station to meet its projected electricity demand.
A proposal in March 1939 for a station at Strongford on the river Trent south of Stoke met with opposition from landowners, residents, local authorities and companies.
[6] The North West Midlands JEA's principal office was York Chambers, Kingsway, Stoke-on-Trent.