[12] A marketing firm called Charles Ryan Associates helped create a backbone for the organization.
[16][17] In 2014, the Friends of Coal Bowl was a game between two Kentucky high school football teams.
[19] Friends of Coal sponsored An Evening with Charlie Daniels Band and Halfway to Hazard in Louisville, Kentucky in 2009.
[20] Friends of Coal sponsors car shows and have a license plate available for purchase by their members.
[1] In 2010, U.S. Senate candidate Rand Paul used Friends of Coal's logo in a political advertisement.