[2] Having overcome the commercial problems, Castellana Jr, and his brothers stated that they preferred to run the business cleanly and legally.

"[3] Western Beef's business model has been to operate in ethnically diverse, inner city neighborhoods that have been abandoned by other supermarket chains.

What the massive, 20,000-square-foot-plus stores lack in charm, they deliver in sheer volume and savvy neighborhood demographics; store-brand, mass-market and some imported groceries are on hand, along with specialty items like yuca and yampee, appio and ajicito.

Charitable efforts and civic engagement are done through The Castellana Foundation and Western Beef Neighborhoods,[8] a volunteering and donation program.

On October 3, 2018, Western Beef partnered with Senator Joe Addabbo to provide goods for Glendale, New York's Sacred Heart Food Pantry.

[14] Western Beef recently signed a lease in Jamaica, Queens to expand its retail footprint as a part of a deal with Omni New York for a mixed-use project around $170M.