The founders presented their project on the air of Radio Liberty, explaining that they aim to create a broad electoral party based on the principle laid down in the name, which includes the concepts of freedom, legality, market economy, democracy and humanism.

In January 2013, the group prepared drafts of the party program,[5] authored by Valeria Novodvorskaya, and its charter,[1] the main developer of which was the lawyer Vadim Danilenko.

The application for the preparation, convening and holding of the Constituent Party Congress was registered with the Ministry of Justice of the Russian Federation on 22 January 2013 under No.

Members of the party called Juraj Križanić, Prince Mikhail of Tver, Pyotr Chaadayev, Sergei Witte, Vladimir Solovyov, Andrei Sakharov, Yegor Gaidar, Galina Starovoytova and Sergei Yushenkov their ideological predecessors, and among their goals they declared the withdrawal of Russian troops from foreign territories, Russia's entry into the EU and NATO, the abolition of institutions for military service and registration, the ban on communist symbols, the release of political prisoners, the privatization of state property, etc.

[26] In 2015, Maldon, Konstantin Golava, as well as a member of the party, the editor of the opposition publications Amurburg and Newsader, which regularly provided it with an information platform, were forced to emigrate.

[27] According to the laws of the Russian Federation in force at that time, in order to complete the state registration procedure, within 6 months, a political party had to register branches in at least half of the country's constituent entities.

The party did not make a formal decision to dissolve itself, and its leaders Konstantin Borovoy and the head of the Stavropol branch Natalya Gulevskaya continued to publish materials and comment on the agenda under her name.

In 2018, they introduced the new heads of the Moscow (Dmitry Kulish) and St. Petersburg (Marina Ken) branches of the party, who organized a number of protest actions in their cities.

In April 2014, State Duma deputy from the LDPR Roman Khudyakov sent an appeal to the Ministry of Justice of the Russian Federation with a request to check the legality of the activities of the Western Choice party.