[4] In the face of acknowledged gender inequity in the country,[5][6][1][7] the WOW Awards call attention to the crucial and highly skilled work done by women across a number of sectors.
[8] The winner of the WOW Award receives a grant to pursue a formal education, professional mentoring, opportunities for professional learning and networking at an Australian Executive Women's Leadership symposium, and a cash prize.
[9] The WOW Awards support the belief that investment in women leads to stronger economic outcomes for a nation as a whole, and strives to provide role models for the girls and women of the country.
[18] From among these nominations, a judging panel composed of representatives from Westpac, high-level sponsors, and the community picks a first round of finalists.
[19][9][17] Judges interview each finalist to assess their: capacity to lead, influence, and inspire others in pursuit of challenging goals; record of operating with integrity and good governance; achievement in appropriate areas, such as school, sports, or professional activities; and personal and professional values.