Wey (Chinese: 魏牌; pinyin: Wèipài, pronunciation: 喂 wéi, stylized in all caps) is an automotive marque owned by the Chinese automaker Great Wall Motors.

Launched in 2016,[1] the brand focused on premium crossovers and SUVs based on Haval models.

[2] The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname, which is pronounced the same way.

[3] At the end of 2022, the manufacturer announces its arrival in Germany then in France.

[4]