It was released as a single on February 20, 2018, by Fast Life Entertainment Worldwide and BMG.

[3] The song was produced by DJ Mostwanted[4] and features a sample by the reggae song "Bam Bam" by Sister Nancy.

[1] It peaked on Billboard at number 8 on the Latin Pop Digital Song Sales chart on March 3, 2018.

[5] A music video to accompany the release of "What A Bam Bam" was released onto YouTube on March 16, 2019, at a total length of three minutes and twelve seconds.

[6] It was directed by Montoya el Duro and features scenes of a pool party located in Miami, Florida.