From 2008, the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixon's PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments.
Henry Curry started to make bicycles in Painter Street Leicester in 1884, after leaving his previous employer N. Corah & Sons.
[7] Before the Dixons rebranding, the chain had only a few small town centre shops compared with its much greater number of large out-of-town megastores.
[9][10] During the Dixons Carphone Christmas 2015–2016 results update to shareholders, Sebastian James, group chief executive, revealed that over the following financial year the three-in-one shop format (shops featuring Currys, PC World and Carphone Warehouse branding under one roof) would be rolled out across the company's entire portfolio in the United Kingdom and the Republic of Ireland.
[12] In December 2023, Currys' CEO Alex Baldock said of a planned rise in the National Minimum Wage, "We believe we are paying our colleagues well and we certainly intend to continue to.