[3] Upon assuming control of the business, C.V. reorganized the broad product range of the supply store towards primarily furniture, as he believed "while furniture styles also change, [it is] nowhere near as quickly as do styles in ladies coats and dresses", as an example of a product he no longer would sell for this reason.

[1][4] In 1959, C.V. passed on the family business to his daughter Nancy Whitley and her husband Amos Estes,[2] not long before his death in 1966.

[9] In 1987, Whitley Galleries, alongside WRAL-TV, gave away a room full of furniture valued at $10,000 during a live telecast of the Southern Ideal Home Show.

[14] According to the owner Charles Whitley Estes, the business' closure was the result of a lack of a fifth generation to take over, as other family members had taken different career paths.

[14] At its closure, the furniture galleries spanned across the whole W. Vance St. city block consisting of eight buildings[a] in downtown Zebulon.

[1] After specializing in furniture retailing, however, their inventory reflected the change, with home decor products including dining room and bedroom suites, seating, lamps,[6] mirrors, beds, chests, desks, china cabinets, sideboards, wall systems, and entertainment units all being sold.

[16] Product was often sourced from smaller, local companies, but some larger brands including Barcalounger, Bassett Furniture,[2] and La-Z-Boy were also sold.

[6] Some services the business offered included complete interior design[7] and delivery within 100 miles of Zebulon, allowing their product to reach the wider Eastern Carolina market.

[18] The number of employees later grew to where multiple product departments requiring individual managers was needed.